A joint venture of the Enterprise Engagement Alliance and Healthcare Management Institute at the University of Texas Medical Board,a member of the University of Texas.


ISO 10018 and Annex SL:
Enterprise Engagement in Action

Wednesday, October 3 – Thursday Oct. 4

Hosted by the University of Texas at Arlington Enterprise Development Division

Sponsored by Quality Digest

Discover Enterprise Engagement, a new systematic approach to people management now required in 60 ISO standards, including ISO 9001 quality management and ISO 45001 occupational health and safety management, and applicable to any organization seeking to drive sustainable performance and a better stakeholder experience.
This program will help ISO certified organizations demystify Annex SL and benefit from its proven, practical approach to enhancing performance and the experience for all stakeholders by using the same systematic approach at the heart of all standards.

You and your organization do not need to get certified to:

  • Benefit from the roadmap provided by Annex SL, ISO 10018, and Enterprise Engagement to a smoother, more efficient process for sustainable growth.
  • Achieve a clearer return on investment from current incentive, recognition, loyalty and other engagement efforts.
  • Profit from a more sustainable way to maximize share price performance.
  • Get trained on a systematic approach to customer, employee, and other stakeholder engagement efforts based on a worldwide recognized standard.
  • Ensure that your ISO certifications comply with the latest Annex SL requirements for stakeholder engagement.
  • Foster greater alignment between marketing, sales, human resources, and operations.
  • Profit from a new business professional officially recognized by the prestigious Academy of Management at AOM.org.

Date, Location, and Fees

Wed., 3 pm-5 pm, Oct. 3 and Thu. 9 am-3 pm, Oct. 4, at the University of Texas Arlington, 20 minutes from Dallas Fort Worth Airport.

Fees for Enterprise Engagement Alliance Members and Nonmembers:
Early Bird (Before Tue. Sept. 4): $895 nonmembers; $450 EEA members
Sept. 5 and after: $1,095 nonmembers; $550 EEA members.

Special Pre-Event Session for Solution Providers and Consultants: Wed., 1 pm-3 pm: How to Profit From Enterprise Engagement and ISO Annex SL and ISO 10018 Standards

Register Now

Get a Crash Course on the New Field of Enterprise Engagement And Principles That Can Transform Your Organizational Performance and Stakeholder Experience.

  • Learn about a new mission-critical management approach recently accepted as a formal field by the prestigious Academy of Management for presentation at its 2018 annual meeting.
  • Discover why success comes not from employee engagement or customer engagement but in fact from organizational engagement—connecting the dots between your brand, values, and objectives, and all your stakeholders.
  • Hear from the first senior management executives in charge of both employee and customer engagement to improve the experience for all stakeholders.
  • Learn how the Enterprise Engagement framework and ISO 10018 address the requirements of ISO Annex SL embedded in 16 ISO standards including ISO 9001 quality management and 45001 safety standards.
  • Be among the first to learn about all the new ISO human resources standards any organization can start using today to implement effective human capital management processes.

Who Should Attend

  • Anyone in the C-suite or management seeking a time-efficient introduction to what they need to profit from this new systematic approach to success through people based on ISO Annex SL and 10018 quality people management standards.
  • Public companies and investors seeking a better long-term way to enhance their share price performance.
  • Human resources and marketing executives seeking to connect the dots between internal and external marketing.
  • Professionals in human resources, operations, sales and marketing, etc. seeking to accelerate their Advanced Engagement and ISO 10018 Certification through an on-site exercise and on-site test they can complete before their departure.
  • New management in charge of both the customer and employee experience.
  • Senior management in sales, marketing, process design at consultants and solution providers seeking to bring enterprise engagement solutions and/or IS0 Annex SL and ISO 10018 best practices to their clients.

Presented by Leading ISO Standards and Enterprise Engagement Experts

Enterprise Engagement and ISO 10018 Faculty

  • Dr. Ron McKinley, Vice President and Chief Standards Officer, Healthcare Management Institute at the University of Texas Medical Branch.
  • Allan Schweyer, Curriculum Director, Enterprise Engagement Academy.
  • Lee S. Webster, Director, Standards Development, Healthcare Management Institute at UTMB
  • Bruce Bolger, Founder, Enterprise Engagement Alliance and co-founder International Center for Enterprise Engagement

Expert Presenters From the Front Lines

  • Denise Jansen, Senior Manager, Customer and Employee Experience, Adobe, on one of the nation’s first companies to combine customer and employee engagement in one department.
  • Shauna LaFave, Executive Director, Customer and Employee Experience, Shefit, on how the organization is managing its culture for the benefit of customers, employees, and partner vendors.
  • Mike Richman, Publisher, QualityDigest.com, on why Annex SL and ISO 10018 are critical to quality management success.
  • Mike Wallace, Partner, BrownFlynn, an ERM Group Company; Interim Executive Director, Social & Human Capital Coalition on why 200 of the world’s largest companies are now committed to disclosing their investments in human capital and improving their practices.

PLUS: Bill Sims Jr., Green Beans and Ice Cream author, behavior change expert, and highly recognized keynote speaker to introduce the Global Safety Institute and Index and the new discipline of Enterprise Safety Engagement.


Annex SL and ISO 10018 standards have the potential to transform people management in the way ISO 9001 transformed quality management and is now recognized by over 1.35 million companies who follow them. The ISO technical committees in 2012 specifically added new Annex SL and ISO 10018 guidelines address the critical and previously overlooked issue of how to address the people component of ISO standards, which are now required in 60 ISO standards effective with the next round of audits.

From the front-lines: Corporate speakers will address why a systematic approach is mission critical to quality, marketing, and the employee experience.

The economics: Concrete research and mathematics will demonstrate the clear connection between engagement and performance and ways to measure return on investment, as well as the impact on the share price performance of public companies.

The framework and implementation process: Attendees will learn how to put the framework to work on practical challenges now with measurable results.

Put theory into action: The program includes a group exercise to put the framework into action to solve an actual organizational challenge using the ISO 10018 and Enterprise Engagement framework and implementation process in an auditable fashion.

Preparation for Certification: Attendees will get fast-track preparation for their Enterprise Engagement Alliance Advanced Certification and ISO 10018.

What You’ll Get

  • A clear roadmap to sustainable performance and a better stakeholder experience based on worldwide accepted ISO international standards and best practices.
  • Proof that this strategy yields better results for shareholders.
  • A more systematic and scientific solution to the design of traditional engagement efforts, such as incentives, recognition, loyalty, communications, training, and other tactics.
  • The opportunity for your team to gain the certifications necessary to profit from ISO 10018 certifications.

Date, Location, and Fees

Dates: Wed., 3 pm-5 pm, Oct. 3 and Thu. 9 am-3 pm, Oct. 4, at the University of Texas Arlington, 20 minutes from Dallas Fort Worth Airport.

The University of Texas at Arlington Continuing Education & Workforce Development Center
140 W. Mitchell St.
Arlington, Texas, 76019
Room E200F

Fees for Enterprise Engagement Alliance Members and Nonmembers:
Early Bird (Before Tue. Sept. 4): $895 nonmembers; $450 EEA members
Sept. 5 and after: $1,095 nonmembers; $650 EEA members.

With the University of Texas at Arlington campus, baseball stadium and major amusement park, there are dozens of hotels to choose from representing all the leading chains. Click here for a list.

Register Now