EEA Impact Academy: A Strategic Training and Certification Program to Drive Measurable Organizational Impact

Executive Education Designed for Leaders, Managers in HR, Sales, Operations, and More.

Scroll down to register to all our free and paid academy membership programs. Click here for a short Power Point that describes the education and curriculum program.

Click here for complete details on the purpose and framework of the curriculum, faculty, a sample certification test; organizational assessment, and a letter to management for authorization if needed to participate. You can get started with the free EEXAdvisors program to learn the basics of enterprise engagement and test your knowledge or benefit from paid membership options for individuals, organizations, and solution providers.

Just Three Steps to Certification

Sign up for the program of your choice below.
Obtain the study guide designed to focus on what you need to know and the support resources based on your level of membership.
Take the online multiple choice test and video interview to gain certification.

Enterprise Engagement Academy: Align People, Purpose and Performance for Your Organization and Teams

Academic Director: Gary Rhoads, Stephen M. Covey Professor Emeritus of Integrated Marketing and Entrepreneurship, BYU Marriott School of Business at Brigham Young University. He was also Co-Founder of Allegiance, one of the first solution providers connecting employee and customer engagement, which was later sold to Maritz, and of Xvoyant, a sales engagement company. The EEA faculty contributors include over three dozen academics, experts in all areas of engagement and human capital analytics, and investors.

Program Overview

The Enterprise Engagement Academy is a world-unique, standards-based training and certification program that teaches leaders and professionals how to design, implement, measure, and continuously improve stakeholder engagement systems based on proven Total Quality Management (TQM) principles. Unlike isolated workshops or tactical courses, this program provides a holistic operating system to align purpose, goals, values, and measurable outcomes for all key stakeholders — especially employees, customers, partners, and internal teams. Whether you lead a department or an entire organization, mastering enterprise engagement equips your team to:

Increase productivity, loyalty, performance, cost-efficiency, AI or other technology engagement
Improve customer and partner retention
Deliver measurable ROI on engagement investments
Embed continuous improvement into people-centric processes
Harmonize strategic outcomes with human capital metrics

This program addresses why employee and customer engagement remain near historic lows: the lack of a strategic, systemic approach that maps engagement to measurable performance — the very gap this Academy fills.

Who Should Participate

This Academy is ideal for professionals in:

Management, Human Resources, Operations
Sales, Marketing, Finance, and Strategy
Organizational Development, Culture, and Analytics
CEOs, Department Heads, and Change Leaders

Participants will gain frameworks, tools, and metrics they can’t find anywhere else that can be applied immediately to elevate organizational alignment and stakeholder engagement capability.

What You Will Learn

Over the course of this program, participants will explore:

Foundations of Enterprise Engagement – principles, economics, and strategic design
Total Quality Management (TQM) Applied to People – systems thinking for engagement
Engagement Frameworks and Operating Systems – building lasting alignment
Metrics, Analytics and ROI Measurement – proving impact and value
Continuous Improvement (Kaizen) Methods – sustaining engagement performance
Application Across HR, Sales, Marketing & Leadership – cross-functional integration
Human Capital Reporting and Stakeholder Metrics – making use of evolving standards
Engagement Technologies and Tools – leadership, communications, voice, innovation, learning, job design, rewards and recognition, enterprise engagement technology and more,

Why This Matters for Your Organization

Investing in enterprise engagement training yields measurable strategic and financial benefits:

Higher Employee Engagement and Retention: Engaged employees drive higher productivity and lower turnover, reducing replacement costs.
Unified Organizational Purpose: Alignment around shared goals fosters collaboration and sharper execution.
Improved Customer and Partner Outcomes: Engaged teams deliver better experiences and outcomes for customers and partners.
Data-Driven Engagement Decisions: Learn to measure engagement impact and link it directly to business results.
Competitive Advantage: Organizations that effectively engage stakeholders outperform peers on key financial and performance metrics. (ICEE)

This program’s systemic approach equips your leaders with actionable strategies, measurement tools, and operating processes rarely taught in business education but proven to drive results.

The EEA faculty contributors include over three dozen academics, experts in all areas of engagement and human capital analytics, and investors.

Now available–specific certifications focused on Employee, Sales, and Channel engagement are now available. Professionals seeking to demonstrate supplemental expertise in any of these three stakeholder audiences can take a supplement test demonstrating their specialized knowledge. All candidates must demonstrate core competencies by passing the core examination.

Test your current knowledge about enterprise engagement–TQM for people–with this 20-question private preview of the full academy exam with an instant score and teaching notes. No one will share your results or contact you.
Assess the maturity of your organization or that of a client using this private assessment tool from the Maturity Institute.

This is the only curriculum that directly connects engagement, performance, and financial results.

Membership and Certification Options

Start free. Advance at your own pace.

EEXAdvisors Program — Free

Core education and learning resources
Study guide of free resources for certification program and an abridged practice test (based on request only).
Weekly research and insights newsletter
Discounts on events, tools, and programs

Basic Individual Academy Membership, Includes Certification Exam — $150 per year

This is for professionals seeking accelerated certification support and/or the certification exam.
Includes:

Enterprise Engagement: The Roadmap textbook or Enterprise Engagement for CEOs
Enhanced study guide with expert insights
Complete Online CEEP (Certified Enterprise Engagement Practitioner) test for certification.
Academy membership and insider newsletters

Advanced Individual Academy Membership — $425 per year

For professionals seeking deep learning and coaching
Includes everything above, plus:

Nine-part video curriculum with 25+ expert business and academic faculty
30 minutes of live coaching by EEA founder Bruce Bolger
Five books selected from the stakeholder management nine-book library
Discounts on tools, events, and services
One year of Academy membership

Corporate Academy Membership — $1,075 per year

For organizations and internal leadership development
Includes:

Training and certification for up to three team members
Additional members: $350 each
Discounts on engagement measurement tools
Optional People Value Impact Calculator (PVIC): $300 per year

Solution Provider Membership — $1,500 per year

For consultants, agencies, and service providers
Includes:

All Corporate Membership benefits
Certification and visibility in EEA media
Thought leadership publication opportunities
Optional PVIC impact measurement tools

Professional Services Training and Support — Starting at $2,500

For firms offering engagement, HR, consulting, marketing, or incentive services
Includes:

Advanced implementation and commercialization support
Training, certification, and ongoing advisory support
Enables new client value propositions
Optional Appreciation at Work culture enhancement program

Additional Member Benefits (Advanced Levels and Above)

Up to five books from leaders in stakeholder management and analytics out of a library of nine
Advanced Excel templates and SPC measurement tools
Access to the People Value Impact Calculator (PVIC)
Advisory support and help desk access
Thought leadership and publishing opportunities
Discounts on Appreciation at Work certification
Free access to Charity Choice giving platform
One-hour onboarding session to map your goals

Build expertise. Increase professional value.

Create measurable impact for yourself, your organization, or your clients.

Sign Up Below to Get Started

Please enter the information below—all fields are required. Then, select which EEA membership you would like to register for, and pay if you are joining the Academy. You will receive a confirmation e-mail. Please be sure to indicate your desired category of membership: General Management/Operations, Human Resources, Finance, Marketing, Sales, Government/Not-for-Profits; Engagement Solution Providers, and Academics/Students.

Contact Bruce Bolger at Bolger@TheICEE.org or call 914-591-7600, ext. 230 for more details.