Join the Enterprise Engagement Alliance Purpose Leadership and Stakeholder Management Academy

The Only How-to Program to Implement Your Organization’s Purpose Through Stakeholder Management,  Metrics, and Reporting

Why do employee and customer engagement remain low around the world? It takes a strategy and system to foster the proactive involvement of all the stakeholders critical to success. Extensive research now proves the bottom-line financial and experiential benefits of having all stakeholders and shareholders aligned toward a common purpose, goals, objectives, and values.

You can sign up below if you are ready to get started.

Is this for you or your organization? The Enterprise Engagement Alliance curriculum is designed specifically for advisory and consulting firms seeking a new service to create value for customers or for management in finance, sales, marketing, human resources, and administration, etc. on a mission to help their organizations enhance performance and stakeholder experiences through the application of total quality management principles to people. It provides a complete learning platform along with concrete tools to help organizations benchmark the maturity of their brands externally and internally and measure the impact of specific investments in people.

What’s unique: a systematic approach. The EEA’s Purpose Leadership and Stakeholder Management Academy is the only education program we know of focused specifically on the holistic, systematic and practical implementation of purpose leadership and stakeholder management, drawing upon strategies and tactics successfully used in total quality management. Your participation demonstrates your commitment to a better path to value creation through the commitment of your customers, employees, supply chain and distribution partners, and communities.  With dozens of contributors in all areas of organizational management, it is the only truly inter-disciplinary approach to business management today that addresses all the various approaches involved.

Our purpose. We are dedicated to providing professionals and advisory and consulting firms and for-profit, not-for-profit and other organizations the how-to information and tools to fulfill their purpose and achieve their goals and objectives through a systematic approach to people management, with a formal learning program led by a faculty of leading educators and practitioners around the world. Our goal is to help advisory firms and professionals master a systematic approach to business management that enhances both financial and experiential returns.

The competitive advantage. Recent research by Irrational Capital independently validated by J.P. Morgan Securities’ quantitative analytics division finds that organizations with a strategic, systematic, and holistic approach to addressing all key levers of engagement can experience a 4% or more alpha in future equity value. The Enterprise Engagement Alliance is the world’s only organization that provides both outreach and formal training and certification for what is essentially a system of total quality management for people.  Click here for more research supporting the financial benefits of an enterprise approach to engagement.

Who can benefit.  In addition to professional services firms in human resources, marketing, and communications, anyone in organizational management can by learning the practical ways to harmonize general management, finance, marketing and sales, human resources, and other organizational activities to support the purpose, goals, objectives, and values of your organization in a more measurable way.

More background. Click here for complete details on the academy curriculum and other tools offered with EEA academy membership.

Academy membership levels. The Enterprise Engagement Alliance offers four levels of membership all of which provide different levels of formal training on enhancing performance and experiences by implementing a systematic approach to people across the enterprise. Membership demonstrates your personal or organizational commitment to achieving higher performance by fostering the proactive involvement of all stakeholders.

• Individual curriculum membership:  $425 annually, including a complete training program, books, and discounts on implementation tools.
• Corporate curriculum membership: $1,075 annually, including all of the above for up to three team members: $350 for each additional team member.
• Solution provider curriculum and marketing membership: $1,500 annually, including all of the above plus marketing exposure.
• EEX advisor: Free for academics and business professionals seeking to keep up with the latest information and trends in the implementation of purpose leadership and stakeholder management through weekly e-newsletters and how-to webinars.

New Professional Services Training and Support Program.  In conjunction with the culture enhancement firm Appreciation at Work, the EEA has developed a new training and support service specifically for advisory, consulting, and marketing companies; incentive, recognition, loyalty or related firms, or inhouse management in human resources, sales, and marketing seeking to apply the successful principles of total quality management to stakeholder management.  Fees begin at $2,500 per year. Contact Bruce Bolger, EEA Founder, at 914-591-7600, ext. 230; Bolger@TheEEA.org for more information.

Annual EEA Purpose Leadership Academy Benefits, Fees, and Signup Form

Here is an overview of the paid and free EEA and PurposePoint Academy programs. You can sign up below for the option of your choice.

• Have any questions? Call Bruce Bolger, EEA Founder, at 914-591-7600, ext. 230; Bolger@TheEEA.org.

1. Professional (Individual) Purpose Leadership and Stakeholder Management Academy Membership 

• Library. Membership includes the core EEA and Purpose Leader books, including Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap for stakeholder management implementation and and a choice of three of the following books: Grow the Pie, by Alex Edmans; The Power of And, by R. Edward Freeman; Humanizing Human Capital: Invest in Your People for Optimal Business Results, by Dr. Solange Charas and Stela Lupushor; The New ROI: Return on Individuals by Dave Bookbinder; and Building Corporate Soul: Powering Culture & Success with the Soul System, by Ralph Specht, on the new approach to leadership and culture in the world of stakeholder management, and 5 Languages of Appreciation in the Workplace, by Paul White and Gary Chapman.
• Nine hours on-demand video training for all eligible management with panels of experts, updated annually. Click here for more details on the curriculum.
• A one-hour onboarding meeting to chart your membership path based on your goals and objectives.
• Free access to the People Value Impact Calculator,    an easy means to correlate performance metrics with financial and other results. Does ot include a $300 one-time set up and customization fee.
• A 15% discount to the Appreciation at Work certification and system implementation framework ($850 versus $1,000 annually)
• A 25% discount on the formal training program for use of the Omindex Organizational Maturity Index ($1,800 versus $2,500 annually–training for 10 hours of training broken into several sessions).
• Access to the EEA People Value Impact Calculator (PVIC), with $300 one-time set up charge.
• Free use of the Charity Choice charitable giving platform for not-for-profits offering a 15% fund-raising commission for qualified companies.
• An announcement article in EEA media if desired and access to additional marketing support.
• Access to a help desk to find information, experts, or solution providers to address your organization’s needs.

Annual cost: $425

2. Corporate Practitioner Purpose Leadership and Stakeholder Management Academy Membership (For organizations seeking to implement effective stakeholder management practices and reporting with multiple employees. )

All of the above for up to three individuals; $300 for each additional participant. 

• A complete library on Purpose Leadership and stakeholder management. Includes copies of the core books above and all of the following books: Grow the Pie, by Alex Edmans; The Power of And, by R. Edward Freeman; Humanizing Human Capital: Invest in Your People for Optimal Business Results, by Dr. Solange Charas and Stela Lupushor; The New ROI: Return on Individuals by Dave Bookbinder; and Building Corporate Soul: Powering Culture & Success with the Soul System, by Ralph Specht, on the new approach to leadership and culture in the world of stakeholder management, and 5 Languages of Appreciation in the Workplace, by Paul White and Gary Chapman.
• Two hours for onboarding meeting, gap analysis, and training to determine where your organization is on its desired journey; identify best next steps and help to train colleagues.
• Nine hours of self-training videos on all aspects of theory and implementation of stakeholder management, implementing, and reporting with 20 experts.
• Access to a help desk to find information, experts, or solution providers to address your organization’s needs.

Click here for complete details on the learning and continuing education program as well as the impact, measurement and charitable giving tools.

Annual cost: $1,075

3. Enterprise and Solution Provider Academy Membership (For enterprises seeking access to the EEA People Value Impact Calculator and other tools for solution providers seeking to elevate their products and services to support stakeholder management implementation, measurement, and reporting.)

Same as the Corporate Practitioner program with the addition of:

• An announcement article as appropriate in ESM or RRN media.
• Ability to submit insight articles for publication; plus a highlighted listing in the EEXAdvisors.com for engagement services and/or BrandMediaCoalition.com marketplace for total rewards.

Annual cost: $1,500 for Enterprise and Solution Provider Membership. Plus one time $300 setup and customization fee for the People Value Impact Calculator. 

4. Enterprise Engagement Alliance Advisors Program for Academics, Students, and Those Seeking an Introduction (Free). 

Academics and students who select Academic upon registration below receive the online learning program and our weekly ESM e-newsletter offering the latest news and information on research, organizations, and people in the field. All others receive the weekly e-newsletter only.

Annual cost. Free

5. Enterprise Engagement Certification Examinations

• $350 for a one-hour webinar meeting test on the principles of Stakeholder Capitalism and Enterprise Engagement to receive the Certified Engagement Practitioner status, good for three years; $350 for advanced practitioner exam.

Sign Up Below to Get Started

Please enter the information below—all fields are required. Then, select which EEA membership you would like to register for, and pay if you are joining the Academy.  You will receive a confirmation e-mail. Please be sure to indicate your desired category of membership: General Management/Operations, Human Resources, Finance, Marketing, Sales, Government/Not-for-Profits; Engagement Solution Providers, and Academics/Students. 

Contact Bruce Bolger at Bolger@TheICEE.org or call 914-591-7600, ext. 230 for more details.