EEA Impact Academy: Training and Certification in Stakeholder Engagement That Drives Measurable Results

Learn how to align people, purpose, and performance using the same quality principles that transformed manufacturing—and now power stakeholder management.

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Click here for complete details on the curriculum, faculty, a sample certification test and organizational assessment.

Whether you are the CEO of a major or small organization, a department or team leader in sales, marketing, human resources, operations, etc., or the head of a not-for-profit organization, you can benefit from mastering the principles of Total Quality Management (TQM) for people–aligning purpose, goals, values, and systems to improve engagement, performance, and financial results.

This program provides a practical, standards-based operating system for stakeholder engagement, aligned with:

ISO 9001 Quality Management Principles
ISO 30414 Human Capital Reporting
ISO 10018 People Engagement
ESG and EU Corporate Sustainability Reporting Directive (CSRD) requirements

Because enterprise engagement is taught almost nowhere in schools, the EEA Certified Engagement Practitioner program demonstrates your understanding of the same holistic approach to concrete results through people demonstrated for decades in total quality management. It addresses why despite hundreds of billions of dollars invested each year to engage people, customer and employee engagement remain at record lows.

Achieve Measurable Results Through People

The Enterprise Engagement Alliance Academy provides a practical, measurable, and ROI-driven approach to addressing why customer and employee engagement are at record lows around the world–a system proven for decades in total quality management but rarely used in the rest of organizational management. Our frameworks and training help leaders in sales, marketing, HR, finance, and operations or any part of any organization design management and engagement strategies that:

Increase sales and customer retention
Improve employee productivity and loyalty
Strengthen supplier and community relationships
Deliver real, trackable ROI on every engagement investment.
Achieve any type of strategic or tactical goal, whether in business or not-for-profit organizations.
That’s why we call it Total Quality Management (TQM) for people—a structured, proven method that aligns stakeholders around shared goals, values, and outcomes.

Why This Matters Now

Despite billions spent on HR, incentives, and engagement programs, employee and customer engagement remain near historic lows. The problem isn’t lack of tools—it’s the lack of a systematic, integrated system with clear metrics.

Just as TQM transformed manufacturing quality worldwide, the EEA Impact Academy applies those same principles to people, enabling organizations to:

Align stakeholders around shared goals
Improve engagement and capability
Measure ROI and business impact
Sustain results through continuous improvement (Kaizen)

Proven Economic Impact

Research consistently shows that organizations with strong stakeholder engagement outperform:

Human Capital Factor (JP Morgan Analytics): ~4% annual outperformance vs. S&P 500
Oxford Wellbeing Research Centre: Higher productivity, profitability, and resilience
JUST Capital / Goldman Sachs ETF: ~14% annual returns since 2018

The Impact Academy shows how to make these results repeatable and auditable.

What You’ll Learn

Economics of stakeholder engagement
TQM principles applied to people
Engagement frameworks and operating systems
Metrics, analytics, and ROI
Continuous improvement (Kaizen)
Practical applications across HR, sales, marketing, operations, and leadership
Meaningful sustainability report aligned with the latest standards and European Union law

This is the only curriculum that directly connects engagement, performance, and financial results.

Membership and Certification Options

Start free. Advance at your own pace.

EEXAdvisors Program — Free

Core education and learning resources
Study guide of free resources for the Certified Engagement Practitioner (CEP) test
Weekly research and insights newsletter
Discounts on events, tools, and programs

Basic Individual Academy Membership — $150 per year

For professionals seeking accelerated certification support
Includes:

Enterprise Engagement: The Roadmap textbook or Enterprise Engagement for CEOs
Enhanced study guide with expert insights
Online CEEP (Certified Enterprise Engagement Practitioner) practice test
Academy membership and insider newsletters

Advanced Individual Academy Membership — $425 per year

For professionals seeking deep learning and coaching
Includes everything above, plus:

Nine-part video curriculum with 25+ expert business and academic faculty
30 minutes of live coaching by EEA founder Bruce Bolger
Five books selected from the stakeholder management nine-book library
Discounts on tools, events, and services
One year of Academy membership

Certified Engagement Professional (CEP) Exam — $150 (one time every three years)

Timed multiple-choice exam (30 minutes)
Live, recorded oral exam (15 minutes)

Corporate Academy Membership — $1,075 per year

For organizations and internal leadership development
Includes:

Training and certification for up to three team members
Additional members: $350 each
Discounts on engagement measurement tools
Optional People Value Impact Calculator (PVIC): $300 per year

Solution Provider Membership — $1,500 per year

For consultants, agencies, and service providers
Includes:

All Corporate Membership benefits
Certification and visibility in EEA media
Thought leadership publication opportunities
Optional PVIC impact measurement tools

Professional Services Training and Support — Starting at $2,500

For firms offering engagement, HR, consulting, marketing, or incentive services
Includes:

Advanced implementation and commercialization support
Training, certification, and ongoing advisory support
Enables new client value propositions
Optional Appreciation at Work culture enhancement program

Additional Member Benefits (Advanced Levels and Above)

Up to five books from leaders in stakeholder management and analytics out of a library of nine
Advanced Excel templates and SPC measurement tools
Access to the People Value Impact Calculator (PVIC)
Advisory support and help desk access
Thought leadership and publishing opportunities
Discounts on Appreciation at Work certification
Free access to Charity Choice giving platform
One-hour onboarding session to map your goals

Build expertise. Increase professional value.

Create measurable impact for yourself, your organization, or your clients.

Sign Up Below to Get Started

Please enter the information below—all fields are required. Then, select which EEA membership you would like to register for, and pay if you are joining the Academy. You will receive a confirmation e-mail. Please be sure to indicate your desired category of membership: General Management/Operations, Human Resources, Finance, Marketing, Sales, Government/Not-for-Profits; Engagement Solution Providers, and Academics/Students.

Contact Bruce Bolger at Bolger@TheICEE.org or call 914-591-7600, ext. 230 for more details.