Enterprise Engagement Alliance

Turn Engagement Into a Profit and Success Center

Join the EEXAdvisors Community or the EEA Impact Academy to Achieve Alpha Through People

Welcome to the sign-up page for the Enterprise Engagement Alliance’s programs—our free EEXAdvisors community and our paid Impact Academy, offering certification, curriculum, tools, and strategic support. Did you know that independent research by Irrational Capital and validated by the J.P. Morgan Quantum Analytics division finds that organizations in which stakeholders feel high levels of appreciation and recognition can enhance future equity value by 4% or more per year.

Achieve Measurable Results Through People

Ever wonder why most organizations spend over half their cash flow on people—employees, customers, partners, and distribution channels—yet engagement remains at record lows. Or, why so many teams struggle to find alignment and common purpose? The result is familiar: lost sales, high turnover, wasted budgets, unmet targets, and weak loyalty. At a more tactical level, many teams fail to optimize performance because they fail to harmonize the interests of all their stakeholders toward a common purpose, goals, objectives, values, and metrics, leading to silos and conflict.

The Enterprise Engagement Alliance Academy provides a practical, measurable, and ROI-driven approach to fixing that, proven for decades in total quality management. Our frameworks and training help leaders in sales, marketing, HR, finance, and operations or any part of any organization can design management and engagement strategies that:

  • Increase sales and customer retention
  • Improve employee productivity and loyalty
  • Strengthen supplier and community relationships
  • Deliver real, trackable ROI on every engagement investment.
  • Achieve any type of strategic or tactical goal, whether in business or not-for-profit organizations.
  • Think of it as Total Quality Management (TQM) for people—a structured, proven method that aligns stakeholders around shared goals, values, and outcomes.

Why This Matters

An ad hoc approach to management leads to silos. Traditional “feel-good” engagement, incentive, and recognition programs rarely produce lasting impact.

We show you how to move beyond one-off tactics to a holistic, data-driven system that transforms performance, service quality, and organizational culture for an entire organization or your time–a process proven for decades in TQM.

If you’re ready to apply a disciplined, business-oriented approach to people engagement in your organization or personal life, you’re in the right place.

Choose Your Path

Free: EEXAdvisors Program: Designed for professionals who want to deepen their understanding of engagement strategy without cost. This is your gateway into a community committed to improving performance through people.

Paid: EEA Impact Academy and Membership: For leaders, practitioners and solution provides who want to implement and measure engagement strategies with real bottom-line impact.

Get Started

  • Scroll down for full details, benefits, and the sign-up form.
  • Need more information? Click here to see the complete curriculum, certification details, and membership tools included with the program.

Or contact: Bruce Bolger, EEA Founder
Bolger@TheEEA.org;
914-591-7600 ext. 230

Participation at a Glance 

Free: EEXAdvisors

Who it’s for: Executives, managers, and academics across sales, marketing, human resources, finance,  administration and academics who seek to understand—and apply—the strategies, economics, and tools of stakeholder management to drive measurable results.

You get:

  • Weekly news and how-to insights

  • How-to webinars on design, implementation, and measurement and access to vetted engagement technology and other engagement services on demand with no commission or referral payments.

  • Help desk support for research, program design, metrics practices, and other impact measurement processes.

  • BMC Shop buying club coming soon (subject to qualification)
    Price: $0 per year

Paid: Enterprise Engagement Academy

Who it’s for: Sales, marketing, HR, and finance leaders who need a systematic, measurable approach to engagement and ROI.
You’ll learn: Design, implementation, and impact measurement—grounded in TQM and ISO 9001/10018 principles—used by the International Center for Enterprise Engagement.

Tiers

1) Individual Training and Certification

  • Complete video curriculum (9 parts)

  • 1 hour of coaching

  • Choice of 5-book library

  • Discounts on implementation tools

  • Optional sales or implementation track
    Price: $425 one-time (includes 1 year Academy membership) → $150/year to renew membership; $325 for one-time for professional sales training. Sales training includes a half-hour live evaluation process. 

2) Individual Membership

  • Public recognition: featured member article (ESM/RRN media)

  • Use of EEXAdvisors logo

  • Media/source opportunities (opportunity to be featured in articles, YouTube shows or to submit content for publication.)
    Price: $150/year

3) Corporate Academy Membership

  • Training & certification for up to 3 team members

  • Add more members for $350 each

  • Discounts on measurement/tools

  • Optional People Value Impact Calculator: $300/year
    Price: $1,075/year

4) Solution Provider Curriculum and Marketing Membership

  • All corporate benefits

  • Submit thought leadership for publication (ESM/RRN)

  • Optional People Value Impact Calculator: $300/year
    Price: $1,500/year

5) Professional Services Training and Support Program

  • Built with optional Appreciation at Work culture enhancement program

  • For advisory/consulting/marketing firms; incentive, recognition, loyalty providers; or in-house HR, sales, marketing teams

  • Creates new client value propositions, offers enablement and support
    One-time price: Starting at $2,500 based on requirements.

Click here for complete details on the membership and learning programs. Or, contact Bruce Bolger, EEA Founder, at 914-591-7600, ext. 230; Bolger@TheEEA.org for more information.

Sign Up Below to Get Started

Please enter the information below—all fields are required. Then, select which EEA membership you would like to register for, and pay if you are joining the Academy.  You will receive a confirmation e-mail. Please be sure to indicate your desired category of membership: General Management/Operations, Human Resources, Finance, Marketing, Sales, Government/Not-for-Profits; Engagement Solution Providers, and Academics/Students. 

Contact Bruce Bolger at Bolger@TheICEE.org or call 914-591-7600, ext. 230 for more details.