Enterprise Engagement Alliance

EEA Impact Academy: Systems-Based Leadership Training and Certification Program for Measurable Organizational Impact

Executive Education on Leadership Designed for Senior Management, Managers in HR, Sales, Operations, Front-line Management and More.

Learn how a proven leadership system to align the interests, motivations, and contributions of the people and stakeholders critical to the success of your organization, team, or enterprise. The EEA Impact Academy is among the few leadership-development programs that apply the proven principles of Total Quality Management specifically to employee engagement, stakeholder alignment, and measurable organizational performance

The EEA Impact Academy is the only known leadership learning and certification program focused specifically on a capability most traditional leadership education overlooks: a systematic approach to harmonizing the interests of employees, customers, distribution partners, suppliers, communities, and other stakeholders around a common purpose, clear goals, measurable objectives, and shared values.

Most leadership programs focus primarily on the qualities of the individual leader, including communication, emotional intelligence, influence, decision-making, and executive presence. These capabilities are important, but they do not by themselves teach leaders how to create an integrated management system that turns strategy into consistent daily actions across an organization or team. It takes a leadership system.

The EEA Impact Academy addresses that gap. It provides leaders with a practical framework for identifying the stakeholders critical to success, understanding what each group needs and must contribute, managing inevitable tradeoffs, and aligning communications, learning, job design, recognition, incentives, technology, and other management practices around measurable outcomes.

The curriculum also helps leaders improve the effectiveness of front-line managers and transform traditional recognition, incentive, loyalty, employee engagement, customer experience, and related programs into concrete and measurable sources of value creation rather than stand-alone activities.

The program is based on the holistic approach to people engagement embedded in ISO 10018 People Engagement and Annex SL standards, as well as on the application of stakeholder management principles to leadership and engagement design—disciplines rooted in the systems-based methods long proven in Total Quality Management.

These principles can help organizations turn traditional leadership training, incentive, recognition, loyalty, communication, learning, well-being, and other people-related investments into coordinated leadership strategies connected to productivity, quality, retention, sales, customer satisfaction, profitability, and other clearly defined outcomes.

SHRM recognition of the program signals growing interest in a systems-based approach to leadership, human capital management, culture, and organizational performance. This designation enables SHRM-certified professionals to earn recertification credits while learning how to align the needs and contributions of all stakeholders around measurable organizational or team goals.

Engagement is every leader’s business, but engagement is not the ultimate objective. The objective is to focus people’s capabilities, commitment, and actions on achieving a shared purpose. Even the best engagement strategies fail when managers lack the skills to translate organizational intent into consistent daily employee experiences and behaviors. The EEA Impact Academy was created to address precisely this broader leadership challenge by providing a practical framework for aligning purpose, stakeholder interests, leadership decisions, management practices, and measurable business outcomes.

This is not simply engagement training. It is a new type of leadership development for turning purpose into coordinated action, managing stakeholder tradeoffs, and creating measurable value through people.

Scroll down for membership levels and to sign up. Click here to view and subscribe to the ESM weekly newsletter.

Says Chester Elton, No. 1 New York Times Bestselling Author; Executive Advisor to Global Leaders; High-Performance Culture; Thinkers50; Coaches50, and  Keynote Speaker:  “It takes a system. Employee engagement continues to fall despite decades of expenditures on recognition, culture, leadership, and more. For many years, I’ve been honored to be part of a community dedicated to improving workplace culture through recognition, leadership, and gratitude. While I remain more passionate than ever about this work, especially with my focus on gratitude, I’ve come to believe that engaging people needs a more structured, systems-based approach to achieve the impact we all seek. That’s why I encourage you to explore the Enterprise Engagement Alliance Impact Academy. The program offers a practical framework for integrating the many elements of engagement, including gratitude, into a cohesive, measurable system.”

Adds Gary Rhoads, Academic Director, Enterprise Engagement Alliance Impact Academy, Stephen M. Covey Professor Emeritus, Marketing and Entrepreneurship, Marriott School of Business, Brigham Young University: “Leaders in management and marketing who have not mastered the application of Total Quality Management principles to their organizations or team engagement processes areGary Rhoads missing a powerful opportunity to enhance performance, stakeholder experiences and well-being. Tactical recognition and incentive programs do not work, as we know from the historically low levels of employee and customer engagement.”

SCROLL DOWN to review and register for our free and paid academy membership programs on a subject taught almost nowhere: enterprise engagement.

Click here for a short Power Point that describes the education and curriculum program.

Click here for complete details on the purpose and framework of the curriculum, and a letter to management for authorization if needed to participate.

Click here to take a free, anonymous 10-question practice quiz to gauge your understanding of total quality management for people. If you score 80% or better, you’re on your way to mastering a formal leadership process that can make you more effective in business and in life..

Click here to quickly and anonymously assess if you or your team can honestly present yourselves as engagement experts.

The Academy provides training on how to use the new Enterprise Engagement Index, the first free and open source formula and AI query to rapidly appraise how effectively organizations create value through people.

Just Three Steps to Certification 

  1. Sign up for the program of your choice below.
  2. Obtain the study guide designed to focus on what you need to know and the support resources based on your level of membership.
  3. Take the one hour online multiple choice test and 15 minute video interview to gain certification.

Enterprise Engagement Academy: Align People, Purpose and Performance for Your Organization and Teams

 

Membership and Certification Options

Start free. Advance at your own pace.

1. EEX Advisors Program — Free

This basic level is for academics, students or anyone seeking to understand this new path to success. This includes:

    1. Subscriptions to ESM enterprise engagement and RRN total rewards weekly newsletters offering latest news, research, case studies, effective practices articles, and profiles of innovators.
    2. A study guide. This offers a preparation guide for service including links to articles providing all the basic training needed to pass the basic certification with EEA membership.

2. Individual Academy Membership — $425 per year

For professionals seeking deep learning and coaching. Includes above, plus:

  • A copy of Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.
  • A one-half hour customized training program with a senior EEA leader to help you focus your learning process efficiently for basic certification as well as your future aspirations.
  • The opportunity to submit at least one-thought leadership article for publication in ESM or RRN subject to EEA editorial standards.
  • Consideration for involvement in EEA YouTube shows or consideration for effective practices articles.
  • Use of the EEXAdvisors logo on your Linkedin or related profile and Certified Engagement Professional if you pass the certification test.

3. Corporate Academy Membership — $1,075 per year

For organizations s  eeking to train multiple managers and demonstrate their commitment to stakeholder engagement..

  • Two copies of Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.
  • A one-hour customized training program conducted by a senior EEA leader to help your team focus their learning process efficiently for their needs and basic certification as well as future aspirations
  • Consideration for involvement in EEA YouTube shows or effective practices articles if desired.
  • A 20% discount on independent analysis and verification of impact data analysis, which start at $1,500 before discounts.
  • Annual access to the People Value Impact Calculator for $300.

4. Solution Provider Membership — $1,500 per year

For consultants, agencies, and service providers. Includes:

  • Two copies of Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.
  • A one-hour customized training program conducted by a senior EEA leader to help your team focus their learning process efficiently for their needs and basic certification as well as future aspirations
  • A 20% discount on independent analysis and verification of impact data analysis.
  • Consideration for involvement in EEA YouTube shows or effective practices articles.
  • 12X per year display ad on appropriate EEA media, space available.
  • Annual access to the People Value Impact Calculator for $300.

5. Professional Services Training and Support — Starting at $2,500

For firms offering engagement, HR, consulting, marketing, or incentive services seeking to enhance their value proposition and services. 
Includes:

  • Advanced implementation and commercialization support.
  • Sales training, certification, and ongoing advisory support.
  • Assistance with creating new business models and revenue sources.
  • Enables new client value propositions.
  • 12X per year display ad on appropriate EEA media, space available.
  • Optional Appreciation at Work culture enhancement training and certification program.

Build expertise to enhance professional and organizational value.

Create measurable impact for yourself, your organization, or your clients.

Sign Up Below to Get Started

Please enter the information below—all fields are required. Then, select which EEA membership you would like to register for, and pay if you are joining the Academy.  You will receive a confirmation e-mail. Please be sure to indicate your desired category of membership: General Management/Operations, Human Resources, Finance, Marketing, Sales, Government/Not-for-Profits; Engagement Solution Providers, and Academics/Students. 

Contact Bruce Bolger at Bolger@TheICEE.org or call 914-591-7600, ext. 230 for more details.