Impact Measurement Made Easy and Affordable

Measure the ROI of past, existing or forecast future programs starting at a charter rate as low as $1,500–or master the tools to do it yourself. 

Yes, incentive, recognition, loyalty, motivational event, gifting and related programs can be measured by the same statistical process controls long used in the world of total quality management. Just ask your favorite AI engine. The EEA processes are reviewed by a growing Impact Council of practitioners in all areas of analytics and engagement. They consist of experts in various aspects of the field and offer expertise services related to engagement, return on investment measurement, and human capital analytics.

There is too little measurement in the world of engagement. We want to make it easy to prove these programs work or don’t. We have eliminated the barriers of credibility, objectivity, cost, and effort. Engage with the International Center for Enterprise Engagement and, based on the project, pay a charter rate as low as $1,500 per program analyzed.  Or, join the EEA Impact Academy to learn how to do impact measurement yourself and access the tools to support as many programs as you need on your own. Using an independent process aligned with ISO (International Organization for Standardization) standards provides objectivity, comparability, and credibility benefits not available if done based on inhouse fabricated processes.  Imagine the value you can create for your organization and/or clients if you can objectively track the value you create and how and even benchmark against anonymous aggregates of other programs.

How we do it? We draw upon systems long used in total quality management known as statistical process controls that correlate results against behavior data using a transparent process along with a simple platform to support the process. The analysis is based on information most organizations already have in house but rarely use for this purpose. We have created a growing library of customizable Excel templates for different types of programs and stakeholders and formulas to manage and analyze data. In addition, we provide a propriety system to not only analyze data graphically and through AI, but to potentially benchmark it against aggregate anonymous information from other programs.

If now is the time to evaluate the effectiveness of your organization’s or clients’ incentive and recognition or other engagement programs, you have come to the right place. A complimentary 30- 45-minute assessment often can determine if an incentive, recognition, loyalty or other type of engagement effort is on the right track or if there are warning signs worthy of additional analysis.

Many organizations spend hundreds of thousands if not millions of dollars on incentive and recognition programs. We’ll help you answer this simple question: what value is being created by your incentive or recognition program? This may be the only independent advisory firm qualified to provide this service simply so few organizations seriously measure the impact of their programs, according to the world’s leading specialists in ROI measurement.

What’s involved.

• Step 1. A no-cost introductory meeting identifies the program to be measured; it’s purpose, goals, and objectives; the current evaluation process, and a list of all related data available, whether or not related to the program. There is no cost to determine if there is available relevant data.
• Step 2. Assuming the necessary data exists, the EEA or ICEE, depending which option you choose, provides a customizable template that can be used to simply data capture and accelerate analysis.
• Step 3. Analysis and reporting. Once the data is received, it generally can be processed and analyzed in 10 days or less. The report contains the projected return on investment based on the purpose, goals, objectives, and data provided, including a Key Indicator dashboard and a graphical representation of key results and other metrics to distinguish correlations from causations.

Why not do it yourself? You can. Join the Enterprise Engagement Alliance academy, and it will supply the training, a continually updated library of Excel templates, and access to our unique PVIC analytics tool that enables you to visually compare multiple results and actions to better distinguish causation from correlation and identify opportunities for improvement.  Corporate academy memberships are $1,500 and individual memberships, $425, including access to training, support, and the growing library of templates. Annual license fees for PVIC are $300.

Business applications. Depending upon available data, authorized EEA Academy members or EEA’s affiliate, International Center for Enterprise Engagement at TheICEE.org can help organizations objectively and independently assess:

• Sales and non-sales employee incentive programs.
• Customer loyalty.
• Channel/distribution partner engagement.
• Employee recognition and appreciation.
• Human capital factors for mergers and acquisitions.
• Channel/distribution partner engagement.
• Supply chain engagement.
• Engagement tactics, including motivational events; surveys, feedback, and voice; training; DEI (diversity, equity, inclusion); promotional products; collaboration and innovation, etc.
• Human capital factors for mergers and acquisitions.

Before abandoning or cutting back a program, or before launching a new one, it makes sense to objectively evaluate the impact of your decisions on the bottom line of your finances, performance, or culture.

Tactical Impact Measurement

Properly designed engagement efforts with a clear purpose, goals, objectives, and values almost always can be measured if there is appropriate data almost always available on financial and human resources system.

Managed by Darwin Hanson, CEO of TMEvolution, a human capital analytics and compensation firm, supported by Dr. Heiko Mauterer, Board Member and Partner at 4C GROUP and ISO 30414 auditor, and a growing advisory board of industry experts in all areas of business and academia.

• The program is achieving the specified goals and how. What was accomplished in terms of measurable impact?
• It’s design conforms with effective practices or whether it uses elements that could create risks. Are you rewarding the people who would have performed anyway?
• The factors contributing to success or sub-par performance. Has your program addressed all the levers of engagement required for success?
• The cost and pricing for services, technology, travel, merchandise, gift cards, are technology is consistent with effective payment practices. How do your costs relate to the return on investment.
• There are breakage factors, cancellation or other policies that could affect program effectiveness. Is your company paying for services that don’t create value?
• There is any risk to simply eliminating or reformulating the effort to focus on value creation.

The process includes a complimentary evaluation meeting to ensure the organization has the necessary information; creation of a customized template to make it easy to collect the data, and a human-led analytics process aided by AI to identify not only the impact of the program on performance but specifically the behaviors that drove performance improvement. The process can take as little as 10 days from the receipt of the data.

Organizational Impact Measurement

For organizations serious about measuring the cultural and financial impact of their incentive and recognition programs, the EEA uses two concrete evaluation tools that can quickly help determine whether your recognition or incentive program has any meaningful impact on your culture or financial results.

Organizational maturity assessment. Using the 11-year-old stakeholder management assessment tool created by Omindex in the United Kingdom, organizations can quickly assess how their organization could be viewed via the Internet and other published information on critical factors found by independent research to have a direct impact on share price returns and future equity value. In phase I, this AI-generated rating can be compared to the ratings provided by select internal management. If desired, in phase 2, a complete internal assessment can be provided based on a survey with employees to provide a final score that can be benchmarked with a growing number of companies and, if favorable, used for marketing purposes. Click here for a sample of the Stakeholder Management Assessment Calculator.

Who can benefit. Any organization seeking to see how the marketplace views the maturity of its stakeholder management practices compared with management views, as well as an assessment of internal stakeholders to determine a final stakeholder management maturity rating.

Impact assessment. For organizations serious about understanding the financial impact of their incentive and recognition programs can benefit from the PVIC (People Value Impact Calculator) efforts the Management and consultants in finance, mergers and acquisitions, sales, customer service, and other areas involved with people engagement no longer need guess about the impact of their efforts. The People Value Impact Calculator (PVIC) from Minnesota-based compensation firm TM Evolution makes it easy for the C-suite and management overseeing all stakeholder groups to not only measure the ongoing impact of customer, employee, supply chain and distribution partner, and other engagement efforts, but to compare results with past performance and have reporting independently validated by a disinterested party using the organization’s own metrics.  Click here for an example of how PVIC is used in company valuations to identify risks and opportunities in customer and employee management.

Advanced assessment of value creation through people.  For large enterprises, the EEA recommends use of the Human Capital Factor, an assessment tool developed by the analytics firm Irrational.Capital that can predict future equity value by measuring the engagement of employees. The methodology has been verified for five years in a row by the quantum analytics department of J.P. Morgan.